Calm x Pura Package Design
Brand Concept
Habyt is a flexible housing company globally. Their mission is to provide access to housing anywhere, for everyone. Rooted in our strategy and drawing inspiration from architectural floor plans, a distinct visual identity toolkit was developed. Highly utilitarian, the brand favors function over form at every turn. The brand concept focused on guiding users through their journey and illustrating Habyt's adaptability to meet individual needs.
Role
As a midweight designer on the Habyt team I worked closely with the rest of the Habyt team to help sketch and develop the logo, design the Avatars, merch, presentation templates, and other brand touchpoints.
Role
Package Designer
Credits
Eunice Kim, Creative Direction
Pura Team for Photography & Photography Art Direction